FPSK Logo and Website
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Problems and Objectives
Family Psychological Services of Kirkland was looking to expand their business. The company did not have a logo for clients and future prospective clients to recognize them by as a part of the identity of Family Psychological Services of Kirkland. The website of the company was in need of a new look. For this they requested modern design for their competition and business expansion. Family Psychological Services of Kirkland was not satisfied with their hosting and email provider at the time. The contact page did not email as it was coming from the client’s email address, but instead from the server’s address, This making the task of replying back to the client more work then need be. The company wanted to be able to reply directly to clients emails through the reply link within the email software.
Solutions
To effectively capture the market of people in need of the services provided by Family Psychological Services of Kirkland, the website design must implement a marketing strategy focused on this goal. This started off with a needs analysis session to identify the key elements of the website, different customer types, and all necessary call to actions.
Needs analysis was followed with a content plan focused on specific goals, and moved into design phase which included the following:
- Logo for clients and future prospective clients to recognize them by, as a part of the identity of Family Psychological Services of Kirkland
- Redesign of website with new look to keep up with modern design and their competitions for their new business expansion.
The contact us form was updated and fixed to send emails to the company as it is coming from the client and not of the server. With this replying to clients will be as easy as just clicking on the reply link within the company's email software.
Summary
- Discovery – Analysis of Family Psychological Services of Kirkland's design needs and preferences.
- Logo Development – Three to five concepts in rough draft, one or two concepts in two color schemes and the final logo.
- Setup of Hosting and Email – Will set up hosting to be able to host new website and an email account for each employee and will explain how to add additional email accounts in the future.
- Website Development – Two or Three concepts in rough draft, one concept in two color schemes and the final site. With continued support and updates to website as needed.
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